01/01
It was risky and bold to leave the ___Main___Page___ minimalistic with only 2 screens to scroll. We wanted to tell our customers only key information
Senior UX/UI Designer
2018
As a Senior UX/UI Designer at Singapore fintech Osome, I redesigned their website in 2018 to emphasize their proprietary chatbot for automating business tasks. Through UX analysis and a fresh, cohesive design, I created an innovative layout. Launched in 2018, it drove traffic, boosted leads, and supported Osome's expansion into Asian and UK markets, contributing to $2M in seed funding
To create a new website before the company's next seed round to boost visitor numbers and service user growth
Despite Osome's cutting-edge technology and an ambitious goal to automate administrative and corporate secretary tasks, their website failed to effectively communicate these capabilities. The core innovation—a proprietary chatbot designed to assist customers with critical tasks—was not clearly conveyed to visitors. This lack of clarity resulted in a website that lacked distinctiveness and failed to engage or captivate potential users, ultimately hindering both user experience and the company's overall growth.
I decided to focus on the company's primary feature — a chatbot — and made it the central idea of the website
I conducted a thorough analysis, including: previous website analysis, competitors analysis, user groups analysis, analysis of business and marketing input.
Next I created clear design documents (wireframes, visual designs, flow diagrams, storyboards, site maps, prototypes) to develop an innovative website layout with a chatbot focus.
After conducting a thorough analysis, I proceeded to brainstorm ideas and concepts for the design of the new website. After discussing several options with the team, I proposed this bold concept featuring a minimalistic main page and clear communication of the company's key feature — a chatbot.
A key feature I introduced was an interactive chat functionality, representing a pioneering approach in the industry. The redesigned core concept prioritized the chat interface, not only showcasing the platform's key feature but also encouraging immediate engagement with clients from the moment they entered the website.
At that point in internet history, such an approach was novel and can be considered an innovation. This feature guided users to the appropriate Osome product and offered immediate assistance 24/7.
The innovation not only highlighted the platform's core feature but also revolutionized user engagement right from the website's entry point.
Before the new website launch the company already had established design identity. Through renewed research and my creative input the new website received refreshed look which was different from the previous identity guides.
My work significantly influenced the overall design of the company and its products, leading to the old identity passing into the past and Osome adopting a new design approach shaped by my input.
I created a new innovative website for Osome. The new version of the site resulted in a significant increase in traffic compared to the previous one. The company also strengthened its brand and successfully completed its next seed round
The Osome site was launched in 2018. As evidenced by external sources, the new version of the site resulted in a significant increase in traffic compared to the old one. According to semrush.com analytics graphs, after the new Osome's website launch, there was a visible increase in organic traffic, representing growing demand from the leads.
After the site's launch, Osome secured $2,000,000 in seed funding from AdFirst.vc and three additional investors. Although it wasn't a direct result of my efforts, the enhanced leads metrics played a pivotal role in persuading investors about the business's potential.
/projectscreenshots
It was risky and bold to leave the ___Main___Page___ minimalistic with only 2 screens to scroll. We wanted to tell our customers only key information
I solved the challenge of directing client groups to tailored products by implementing an instant ___Chatbot___Interaction___ upon arrival. This approach guides users to the right pages while introducing them to Osome's core feature
Clients are seamlessly directed to their desired ___Product___Pages___ upon entering the main website
Senior UX/UI Designer
2018
As a Senior UX/UI Designer at Singapore fintech Osome, I redesigned their website in 2018 to emphasize their proprietary chatbot for automating business tasks. Through UX analysis and a fresh, cohesive design, I created an innovative layout. Launched in 2018, it drove traffic, boosted leads, and supported Osome's expansion into Asian and UK markets, contributing to $2M in seed funding
To create a new website before the company's next seed round to boost visitor numbers and service user growth
Despite Osome's cutting-edge technology and an ambitious goal to automate administrative and corporate secretary tasks, their website failed to effectively communicate these capabilities. The core innovation—a proprietary chatbot designed to assist customers with critical tasks—was not clearly conveyed to visitors. This lack of clarity resulted in a website that lacked distinctiveness and failed to engage or captivate potential users, ultimately hindering both user experience and the company's overall growth.
I decided to focus on the company's primary feature — a chatbot — and made it the central idea of the website
It was risky and bold. However, it ensured that our customers receive only key information. Additionally, I came up with a solution to a problem many businesses face: how to guide different groups of clients to the products dedicated to them, — a client goes to their page right after they land on the website.
I conducted a thorough analysis, including: previous website analysis, competitors analysis, user groups analysis, analysis of business and marketing input.
Next I created clear design documents (wireframes, visual designs, flow diagrams, storyboards, site maps, prototypes) to develop an innovative website layout with a chatbot focus.
After conducting a thorough analysis, I proceeded to brainstorm ideas and concepts for the design of the new website. After discussing several options with the team, I proposed this bold concept featuring a minimalistic main page and clear communication of the company's key feature — a chatbot.
A key feature I introduced was an interactive chat functionality, representing a pioneering approach in the industry. The redesigned core concept prioritized the chat interface, not only showcasing the platform's key feature but also encouraging immediate engagement with clients from the moment they entered the website.
At that point in internet history, such an approach was novel and can be considered an innovation. This feature guided users to the appropriate Osome product and offered immediate assistance 24/7.
The innovation not only highlighted the platform's core feature but also revolutionized user engagement right from the website's entry point.
Before the new website launch the company already had established design identity. Through renewed research and my creative input the new website received refreshed look which was different from the previous identity guides.
My work significantly influenced the overall design of the company and its products, leading to the old identity passing into the past and Osome adopting a new design approach shaped by my input.
I created a new innovative website for Osome. The new version of the site resulted in a significant increase in traffic compared to the previous one. The company also strengthened its brand and successfully completed its next seed round
The Osome site was launched in 2018. As evidenced by external sources, the new version of the site resulted in a significant increase in traffic compared to the old one. According to semrush.com analytics graphs, after the new Osome's website launch, there was a visible increase in organic traffic, representing growing demand from the leads.
After the site's launch, Osome secured $2,000,000 in seed funding from AdFirst.vc and three additional investors. Although it wasn't a direct result of my efforts, the enhanced leads metrics played a pivotal role in persuading investors about the business's potential.
/project
screenshots