Company Statistics Review
Firstly, I gathered all available statistics, analyzed it, and drew valuable conclusions. One of the most important findings concerned the size of user segments: there are potentially more beginners and Mac OS users than we expected. This insight influenced subsequent UX decisions.
Artec 3D Software Analysis
Artec Cloud is heavily based on another Artec 3D software, Artec Studio, which was developed many years ago. One of the tasks was to review and evaluate it.
Market Software Analysis
There are several usability patterns widely used in 3D software that have become standard—users are familiar with them. Sometimes it's better to adhere to these patterns and innovate in minor details. To understand this, you need to conduct a market software analysis.
Customer Survey
We conducted various surveys to gather detailed insights about our customers. Some were distributed via email, while others were administered in person at company events. Later, we also tested different UX/UI solutions in collaboration with our team and customers.
Personas
We developed three personas to represent the three main ways company clients use 3D scanners and software. This approach enabled us to design a user experience that effectively serves all three categories.
Big Data Analysis
The company has collected vast amounts of usage data about its software, most of which had never been analyzed. We seized this opportunity to enrich the project's knowledge map. This data helped us make informed decisions in complex UX cases.
Customer Journey Map
I created customer journey maps for various components of the software. This enabled us to gain a deeper understanding of how clients use Artec 3D software.